Numerous surveys have shown that search engines and directories are the most popular method used to find websites. More than 80% of Internet users rely on search engines & directories as their preferred method for locating websites.
There are more than 320 million searches are made through search engines and directories each day. Google alone had over [...]

It is obvious that advertising is an art of driving the audience (or viewers or readers) to know about a particular news, event, product. PPC Campaign is one such mode when it comes to online advertising. Your PPC Ad has to be interesting and relevant to encourage potential customers to click on your ad and [...]

Google Review Markup is a snipped of rich text markup which is used to display your blog information beautifully on Google Search Pages. Review information such as description and ratings can help users to better identify quality web pages with unique content. The main goal of a rich snippet text is to provide information of [...]

It doesn’t matter how good your pitch is if you aren’t pitching to enough people. Increasing your website’s conversion rate should be your top priority. A professionally designed website is the first tool you will need to increase your conversion rate. Your website needs to be designed with SEO in mind; in fact, every detail [...]

Mostly, some people may buy up domains to prevent their competitor from taking them. Having more than one website can confuse customers, especially if you operate from one business premises. Multiple domains create a lot of work. Duplicate content is a bad thing for SEO. It’s also a bad thing for you; if you make [...]

Video creation has come on leaps and bounds in recent year, and making a professional video is now cheap, plus can be quickly produced. Whether you want to make the video yourself, else hire someone on a freelance network, such as Fiverr, it doesn’t take much to create a video. Don’t forget to place a [...]

Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors. Bounce rate is the most confusing value as far [...]

Google recently introduced a new way for submission of new and updated links for faster indexing. This new feature will be more helpful for those new websites and blogs as well as many web masters for faster indexing of their pages in Google Search. Before webmasters have to wait for Google to come and crawl [...]

There are many different types of online marketing strategies available. Pay Per Click (PPC) Landing Pages are probably one of the most critical touch points within your online advertising campaign and possibly your sales process. Few tips to optimize your landing page performance:
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Your landing page needs to be direct, focused and coincide with your online [...]

It doesn’t matter how great your website is if you don’t attract any visitors. This is where Search Engine Optimisation (SEO) and Pay per Click (PPC) techniques are important, as they drive traffic to your website, the expectations of the success that each can bring to a website can vary wildly.
Some business sectors may be [...]